In business school the adage ‘location location location’ is the informed prerequisite for a successful business. Hindsight will tell you that putting a sauna in the middle of the Sahara would most surely not make business sense, but what if the establishment had a wellness tag and for the proprietor, the use of solar could be perfect solution for the energy requirements.


Now before I get off track, location only is not a guarantee but a doorway. But with the World Wide Web this notion of triple location is increasingly being challenged.

Why do I say this, well there is this blogger in Los Angeles who from reliable sources is making a gazillion of dollars just by providing content.


The internet is all about content, so the more you provide the more clicks you get. The idea of standing strategically on a street intersection and selling your info to folks passing by is taken over by the internet.


Provide relevance to someone and they will be on you site daily.

A lot of us guys got into the internet looking for adult content. Statistics say that the number of people going to search engines for this content has halved. This could be true but also remember that this reduction could be because the greater number of these people now know which sights to visit so no need to do a search.


None the less many people in Kenya still use the internet primarily for their email. This is good but few have fathomed the immense power this channel of communications entails. Imagine about 1.3 billion people surf the net at any one time and all looking for content.

Content could be goods, stories, services… you name it. So for Kenyans who have access to the net think about your ideas? Someone will buy trust me.


Few banks have listened to you, fewer media houses have given you space yet this colossus is providing you the opportunity to interact and improve your content.

Many people still wonder where is the Kenyan content. This will not come from America Germany or Japan but here.


Tell your stories in sheng if you have to, sell product that you make on the net or promote that small cafe you have on your blog and remember that this content is YOU!


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